FranLift

FranLift provides outsourced franchise development leadership and sales support through fractional and full-time engagements.

Founded: 2014

Headquarters: Van Alstyne, Texas

Company Snapshot

FranLift works with franchisors that want outside support for franchise development. It offers fractional or full-time development professionals and describes its role as an extension of a brand’s sales team. Its published process covers assessing a franchisor’s goals, resources, unit economics, and expansion readiness before building a development strategy. The company also identifies referrals, broker networks, trade shows, advertising, and other channels as potential sources of franchise candidates.

Michael Pollock is the company’s CEO. Its published leadership team also includes Chief Development Officer James Lloyd and Chief Operating Officer Deora Pollock. FranLift says its agreements are month-to-month and do not require the franchisor to give up equity; prospective clients should confirm the full commercial terms directly.

Why This Suppler

FranLift’s fractional model gives franchisors a defined option for obtaining development leadership without immediately filling a full-time internal role. The company also offers full-time support, allowing the scope of its work to vary with a brand’s resources and expansion plans. Its website explains the initial assessment areas and the lead sources it considers, giving buyers a starting point for discussing how a proposed sales plan would be built.

FranLift has a public supplier listing with the International Franchise Association and appeared on Entrepreneur’s Top Franchise Suppliers lists from 2023 through 2026. The company has named SimplySinks and Let’s Go Pickleball among brands it has helped.

Evaluation Signals

Franchise Industry Fit: FranLift describes itself as a fractional franchise sales organization. Its services focus on development planning, franchisee recruitment, and managing the candidate process for franchisors.

Public Presence: The company maintains a website and LinkedIn presence and appears in the International Franchise Association’s supplier directory and Entrepreneur’s supplier listings.

Brand / Client Visibility: FranLift names SimplySinks and Let’s Go Pickleball in its published materials. The scope and results of those relationships are not detailed publicly.

Reputation Signals: FranLift also publishes testimonials on its website, primarily using abbreviated names.

Industry Engagement: FranLift has been listed as an International Franchise Association member since 2025. CEO Michael Pollock has publicly discussed participation in a Selling Franchises Summit panel on sales team structures.

Thought Leadership: Pollock publishes articles on franchise sales outsourcing, candidate selection, and development strategy through FranLift’s website.

Transparency Signals: FranLift outlines its onboarding considerations, potential lead sources, leadership team, and stated month-to-month, no-equity model. Franchisor fees, CRM access, lead ownership, conversion reporting, and contract terms should be discussed directly with the supplier.

Questions to Ask

Before working with a franchise sales organization, franchisors should ask who will manage each stage of candidate discovery, how leads are generated and qualified, who owns candidate data, what CRM access and reporting the franchisor receives, and how the development strategy reflects the brand’s goals. They should also ask how fees are structured, how conversion and close rates are measured, who makes the final candidate approval decision, and how the sales team communicates with the franchisor.

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Editorial Note: This supplier profile was created by Top Franchise Suppliers using public information, editorial research, and category-specific evaluation signals. Inclusion does not imply endorsement, sponsorship, or approval by the company unless clearly stated. Learn more about how we select suppliers.