Franchise FastLane

Franchise FastLane provides outsourced franchise sales and development services, with a separate coaching program for brands managing their own growth.

Founded: 2017

Headquarters: Omaha, Nebraska

Company Snapshot

Franchise FastLane is a franchise sales organization founded in 2017 by Carey Gille and Ryan Zink. Heather Harris became CEO in 2026. The company is owned by Southfield Capital, which acquired it in 2022.

Its FastLane program manages franchise sales for participating brands, from lead generation and candidate qualification through the discovery process and agreement stage. Its CarPool program offers coaching, administrative help, and lead management while the franchisor retains control of sales and development. Franchise FastLane also works with franchise consultants who introduce prospective owners to its brand partners.

The company expanded its services by acquiring Raintree Franchise Growth in 2023 and Franchise Creator in 2026. Franchise Creator adds support for businesses evaluating whether they are ready to franchise. Franchise FastLane publicly lists brands across home services, fitness, food, beauty, and other sectors.

Why This Suppler

Franchise FastLane offers two distinct ways for franchisors to work with its development team. FastLane is a fully outsourced sales program for brands with validated models. CarPool provides coaching and support for franchisors that want to retain direct control of their sales activity. Its acquisition of Franchise Creator extends the organization’s work to businesses at an earlier stage.

The company also publishes a candidate discovery sequence and describes a consultant portal used to track introductions and activity. Its brand materials include growth accounts involving Koala Insulation, All Dry Restoration Services, and other partners, while its current portfolio includes concepts such as SPENGA and Dakota London. Franchise FastLane’s MasterMind program brings participating franchisors together for peer discussions about operations, franchisee support, and growth. These programs give prospective clients specific processes and services to examine when comparing FSO partners.

Evaluation Signals

Franchise Industry Fit: Franchise FastLane identifies outsourced franchise sales as a core service. Its CarPool program and Franchise Creator business address additional stages of franchise development.

Public Presence: The company publishes its programs, leadership, brand portfolio, and candidate discovery process. It has an International Franchise Association supplier listing and an active franchise industry news presence.

Brand / Client Visibility: Franchise FastLane publicly describes work with brands including Koala Insulation, All Dry Restoration Services, and SPENGA. Its current portfolio also lists Dakota London and DDH Home Organizing & Move Management.

Reputation Signals: Entrepreneur included Franchise FastLane in its 2026 franchise supplier list, continuing a multiyear appearance in the Consulting/Development category. The company also publishes brand partner testimonials and growth accounts.

Industry Engagement: Franchise FastLane works with franchise consultant networks and provides a portal for tracking referred candidates. Its MasterMind program supports peer discussions among franchisor partners, and it held its first Victory Lap Summit in 2025.

Thought Leadership: The company publishes articles explaining franchise development and candidate discovery. Its leaders also contribute commentary to franchise industry publications.

Transparency Signals: Franchise FastLane explains the difference between its fully outsourced FastLane program and its franchisor-led CarPool program. It publishes discovery steps and describes its consultant portal. Fees, candidate data ownership, and the precise CRM access provided to each franchisor should be discussed directly with the supplier.

Questions to Ask

Before working with a franchise sales organization, franchisors should ask who will manage each stage of candidate discovery, how leads are generated and qualified, who owns candidate data, what CRM access and reporting the franchisor receives, and how the development strategy reflects the brand’s goals. They should also ask how fees are structured, how conversion and close rates are measured, who makes the final candidate approval decision, and how the sales team communicates with the franchisor.

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Editorial Note: This supplier profile was created by Top Franchise Suppliers using public information, editorial research, and category-specific evaluation signals. Inclusion does not imply endorsement, sponsorship, or approval by the company unless clearly stated. Learn more about how we select suppliers.