Franchise Brokers Association

Franchise Brokers Association (FBA) connects franchise brokers and franchisors through membership, training, research resources, and events.

Founded: 2008

Headquarters: Orlando, FL

Company Snapshot

Franchise Brokers Association (FBA) is an Orlando-based network serving franchise consultants, prospective franchise buyers, and franchisors. Sabrina Wall founded the organization in 2008 and serves as its CEO. Brokers in the network work with prospective buyers as they research franchise opportunities, while franchisor members can present their brands to brokers through FBA’s membership programs and events.

FBA describes the Franchise Training Institute as its sister company focused on initial consultant education, with FBA providing an ongoing professional community. Its public materials also describe franchisor membership options, regional broker–brand gatherings, an annual Franchise Brokers Conference & Expo, and services for existing franchise resales. On its LinkedIn page, FBA reports a network of nearly 200 certified brokers and more than 400 franchise brands; those company-reported figures do not establish how many brokers or brands are currently active in a particular category.

Why This Suppler

FBA has a defined presence on both sides of the franchise broker relationship. It provides brokers with education and a professional network, while offering franchisors membership, broker introductions, feedback, and opportunities to meet consultants at events. The Franchise Training Institute gives its education program a distinct structure, and FBA’s regional events and annual conference create recurring settings for brokers and brands to exchange information.

The organization also operates a Resale Ready Program addressing transfers of existing franchise locations. That adds a resale service to its work around new franchise opportunities. FBA has been listed as an International Franchise Association supplier member since 2012. Together, its broker education, franchisor programming, events, and resale activity provide publicly visible evidence of its work within the franchise broker category.

Evaluation Signals

Franchise Industry Fit: FBA’s published programs address franchise broker education, prospective buyer guidance, franchisor membership, and franchise resales.

Public Presence: FBA maintains an official website and LinkedIn page. It also has a supplier listing with the International Franchise Association and a separate website for its conference and regional events.

Brand / Client Visibility: FBA reports relationships with more than 400 franchise brands on LinkedIn. Its website publishes named testimonials attributed to representatives of Neighborly, Authority Brands, Horsepower Brands, and StorSquare; these are testimonials hosted by FBA, not independently verified measures of results.

Reputation Signals: The International Franchise Association lists FBA as a supplier member since 2012. FBA also publishes testimonials from brokers and franchisor representatives on its website.

Industry Engagement: FBA describes the Franchise Training Institute as its consultant training arm. It also organizes regional broker–brand events and the annual Franchise Brokers Conference & Expo.

Thought Leadership: FBA publishes articles and educational resources covering franchise consulting, buyer research, broker practices, and franchisor participation in its network.

Transparency Signals: FBA publicly describes its membership paths, events, client success support, training relationship, and resale services. Broker activity by category, referral-fee terms, and candidate conversion results are not publicly clear.

Questions to Ask

Before working with a franchise broker network, franchisors should ask how many active consultants are engaged in their category, how brands are introduced to the network, what training consultants receive on the franchise system, how candidate quality is evaluated, how referral fees are structured, and what communication expectations exist throughout the discovery and closing process.

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Editorial Note: This supplier profile was created by Top Franchise Suppliers using public information, editorial research, and category-specific evaluation signals. Inclusion does not imply endorsement, sponsorship, or approval by the company unless clearly stated. Learn more about how we select suppliers.