Franchise Performance Group

Franchise Performance Group combines franchisee recruitment, outsourced sales, and development marketing for franchisors.

Founded: 2002

Headquarters: Nashville, Tennessee

Company Snapshot

Franchise Performance Group (FPG) helps franchisors attract and evaluate prospective franchisees. Its services combine digital marketing and lead generation with sales process design, recruitment staffing, and strategic advice. FPG says it can manage an entire franchise development function or provide selected services alongside an existing team. Its published approach emphasizes evaluating candidate fit and giving franchisor leadership information to track the recruitment pipeline.

Joe Mathews founded FPG in 2002 and remains its CEO. FPG says it has worked with more than 150 franchise brands; that figure is company-reported. Its service materials describe full-time and part-time recruiter support, management of broker and advertising relationships, and reporting for franchisor leadership. The firm also offers franchise opportunity website development and lead nurturing content as part of its broader development work.

Why This Suppler

FPG has a longer public history than many firms in the outsourced franchise sales category, and it documents several past engagements in detail. Its case studies describe work for Marco’s Pizza, Christian Brothers Automotive, College Hunks Hauling Junk, and i9 Sports, with examples of recruitment process changes, marketing support, and development staffing.

The company also has an education component. Mathews has written books on franchise sales and development, and FPG launched a Franchise Sales and Lead Generation Academy with modules on topics including buyer behavior, broker networks, pipeline management, and sales process design. This combination of outsourced execution, published client examples, and training resources gives franchisors several concrete areas to examine when comparing its proposed role with an internal development team.

Evaluation Signals

Franchise Industry Fit: FPG focuses on franchisee recruitment and development marketing. It offers both outsourced sales management and support for franchisors’ existing teams.

Public Presence: The company maintains service, leadership, case study, education, and testimonial pages.

Brand / Client Visibility: FPG publishes case studies involving Marco’s Pizza, Christian Brothers Automotive, College Hunks Hauling Junk, and i9 Sports. The featured engagements took place in earlier years.

Reputation Signals: FPG displays attributed testimonials from executives associated with several franchise brands. Entrepreneur included the company in its 2026 Top Franchise Suppliers list.

Industry Engagement: FPG launched a Franchise Sales and Lead Generation Academy for franchise development professionals. Mathews has also appeared in International Franchise Association convention programming.

Thought Leadership: Mathews has authored books including Street Smart Franchising and The Franchise Sales Tipping Point. FPG publishes articles and academy modules on lead generation and recruitment.

Transparency Signals: FPG describes its service areas, leadership, sales process, recruiter staffing options, and examples of past work. Franchisor fees, CRM access, lead ownership, conversion reporting, and contract terms should be discussed directly with the supplier.

Questions to Ask

Before working with a franchise sales organization, franchisors should ask who will manage each stage of candidate discovery, how leads are generated and qualified, who owns candidate data, what CRM access and reporting the franchisor receives, and how the development strategy reflects the brand’s goals. They should also ask how fees are structured, how conversion and close rates are measured, who makes the final candidate approval decision, and how the sales team communicates with the franchisor.

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Editorial Note: This supplier profile was created by Top Franchise Suppliers using public information, editorial research, and category-specific evaluation signals. Inclusion does not imply endorsement, sponsorship, or approval by the company unless clearly stated. Learn more about how we select suppliers.