Business Alliance Inc.

Business Alliance Inc. (BAI) is a franchise broker network connecting prospective owners with franchise brands through independent consultants.

Founded: 1991

Headquarters: Tacoma, WA

Company Snapshot

Business Alliance Inc. (BAI) supports franchise consultants, prospective buyers, franchisors, and industry suppliers. Its brokers help candidates explore business ownership and connect with participating franchise brands. BAI also provides brokers with training, coaching, and access to its FranLink community platform.

Founded in 1991 and headquartered in Tacoma, Washington, BAI is led by CEO Brandon Clifford and President and COO Gina Johnson. In April 2026, the International Franchise Professionals Group (IFPG) announced that it had acquired BAI. BAI continues to maintain its own website, leadership presence, and broker-facing materials; the extent of its operational integration with IFPG is not publicly clear.

BAI’s franchisor-facing materials describe candidate referrals as well as services related to lead flow and franchise sales processes. The International Franchise Association lists BAI in its Franchise Brokers category and records its membership since 2005.

Why This Suppler

BAI has published resources for both independent franchise consultants and franchisors. Its broker program describes four phases of initial support: establishing a consulting business, core training, business development, and launch. The company also describes ongoing webinars, roundtable coaching, and access to franchise brands through its network.

FranLink provides a separate community space for brokers, brands, and suppliers. BAI’s public materials describe franchise listings, brand introductions, supplier participation, and events as ways those groups interact. For franchisors, the company offers a channel for consultant referrals and discusses support for lead flow and sales processes.

The 2026 acquisition by IFPG is a significant development in BAI’s ownership. Entrepreneur ranked BAI No. 8 in its 2026 Franchise Broker/Referral Networks supplier category, while the International Franchise Association has listed it as a supplier member since 2005. Current consultant activity, referral results, and the practical effect of the IFPG acquisition require direct confirmation.

Evaluation Signals

Franchise Industry Fit: BAI’s published services center on franchise consulting, candidate introductions, and broker support. The International Franchise Association lists it in the Franchise Brokers category.

Public Presence: BAI maintains a company website, broker recruitment site, LinkedIn page, FranLink community page, and International Franchise Association supplier listing.

Brand / Client Visibility: BAI says it works with hundreds of franchise systems across multiple industries and displays franchise opportunities on its website. Current referral or placement volume by brand is not publicly clear.

Reputation Signals: Entrepreneur ranked BAI No. 8 in its 2026 Franchise Broker/Referral Networks supplier category. The International Franchise Association records its supplier membership since 2005.

Industry Engagement: BAI describes consultant training through online lessons, live sessions, individual coaching, webinars, roundtables, and an annual conference. FranLink provides a community space for brokers, brands, and suppliers.

Thought Leadership: BAI publishes franchise articles, broker education, brand information, and commentary through its websites and social channels.

Transparency Signals: BAI explains its broker training phases, leadership roles, supplier membership offering, and several franchisor services. Franchisor referral terms, current active consultant counts, brand-level results, and the extent of integration with IFPG are not publicly clear.

Questions to Ask

Before working with a franchise broker network, franchisors should ask how many active consultants are engaged in their category, how brands are introduced to the network, what training consultants receive on the franchise system, how candidate quality is evaluated, how referral fees are structured, and what communication expectations exist throughout the discovery and closing process.

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Editorial Note: This supplier profile was created by Top Franchise Suppliers using public information, editorial research, and category-specific evaluation signals. Inclusion does not imply endorsement, sponsorship, or approval by the company unless clearly stated. Learn more about how we select suppliers.