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Franchise Brokers Association

Franchise Broker Association is a franchise broker network that trains and supports franchise consultants while connecting franchisors with prospective franchise buyers.

Company Snapshot

Franchise Broker Association, commonly known as FBA, operates a membership, training, technology, and business-development platform for franchise brokers and franchisors. Its brokers help prospective owners evaluate franchise opportunities, while participating franchise brands use the network to build relationships with brokers and receive candidate introductions. Founder and CEO Sabrina Wall established FBA in 2008. The organization is headquartered in Orlando, Florida, and has been listed as a supplier member of the International Franchise Association since 2012. FBA’s public materials describe the organization as the ongoing membership and support community for brokers, while its affiliated Franchise Training Institute provides initial broker education and business-startup training. FBA says its franchise inventory includes more than 400 brands. A company history published in 2022 reported nearly 200 brokers at that time, although a current independently verified count of active brokers is not publicly clear. Its broker infrastructure includes the FranLink System for researching and comparing franchise concepts, ongoing education, mentoring, back-office support, and a broker operating system. For franchisors, FBA offers basic and premium membership paths that can include platform listings, broker visibility, onboarding, broker introductions, business reviews, events, and marketing opportunities. The organization also operates regional events, an annual Franchise Brokers Conference & Expo, and franchise-resale services for existing units.

Best Fit For

FBA may be most relevant to emerging and growth-stage franchisors that are ready to add broker-generated candidates to their development mix but need education and structured access to the channel. Its basic membership is expressly positioned toward emerging brands beginning their broker strategy, while premium membership is positioned toward established or faster-growing systems seeking more active broker engagement. The network may also fit mature franchise systems that want broader broker relationships, recurring event exposure, or assistance transferring existing locations to new owners. Its public franchise inventory covers categories including home services, business services, food and beverage, health and wellness, senior care, fitness, retail, real estate, financial services, and professional services. Brands should be operationally prepared to respond to referred candidates, educate brokers on their model, maintain current franchise information, budget for membership and referral fees, and participate consistently in the relationship-building process.

Why This Suppler

FBA belongs in the Franchise Broker Networks category because it operates both sides of the broker ecosystem: it supports franchise consultants with training, technology, mentoring, research tools, and community resources while giving franchisors a structured way to present their brands to those consultants. The organization’s model extends beyond a passive franchise directory. FBA offers tiered franchisor memberships, broker onboarding and training, a proprietary franchise-information platform, regional gatherings, webinars, and a long-running annual conference. Its Franchise Training Institute provides a defined education path for new brokers, while FBA provides continuing support after the initial training period. FBA also has a distinct franchise-resale operation. Its Resale Ready Program covers valuation, marketing, buyer sourcing, screening, negotiation, and closing coordination for existing franchise locations. That capability may be useful to mature systems managing franchisee exits as well as brands seeking new-unit growth. External visibility includes an International Franchise Association supplier listing, and mentioned in multiple franchise publications, and an established Orlando business record dating to 2008. These signals establish a meaningful franchise-industry presence, although franchisors should still request current broker activity, candidate, placement, and category-performance data before making a membership decision.

Evaluation Signals

  • Franchise Industry Fit: Specializes in franchise broker training, consultant support, franchisor membership programs, candidate introductions, franchise research technology, and franchise-resale services.
  • Public Presence: Maintains an established website, broker member portal, franchise marketplace, resale platform, published educational resources, and public listings with organizations and trade publications including the International Franchise Association and other franchise trade publications.
  • Brand / Client Visibility: Publicly reports an inventory of more than 400 franchise brands across multiple industries. The current number of actively promoted brands and active brand relationships is not publicly clear.
  • Reputation Signals: Established industry tenure, with operations dating to 2008 and International Franchise Association supplier membership since 2012. Its Google Business Profile displayed a 5.0 rating from 64 reviews as of July 31, 2026.
  • Training / Education: Provides initial franchise broker education through the Franchise Training Institute, along with mentoring, onboarding support, webinars, courses, archived resources, and continuing broker development.
  • Community / Events: Organizes the annual Franchise Brokers Conference & Expo, regional events, online member programs, broker-brand meetings, and networking opportunities for franchise consultants and franchisors.
  • Thought Leadership: Publishes franchise buyer education, broker guidance, brand analyses, webinars, and franchise-development commentary through its website and member resources.
  • Transparency Signals: Publicly explains its franchisor membership options, training model, FranLink System, events, leadership, resale services, and member support structure. Referral-fee terms, broker-level activity, candidate conversion data, placement results, and close rates are not publicly clear.

Questions to Ask

Before working with a franchise broker network, franchisors should ask how many active consultants are engaged in their category, how brands are introduced to the network, what training consultants receive on the franchise system, how candidate quality is evaluated, how referral fees are structured, and what communication expectations exist throughout the discovery and closing process.

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Editorial Note: This supplier profile was created by Top Franchise Suppliers using public information, editorial research, and category-specific evaluation signals. Inclusion does not imply endorsement, sponsorship, or approval by the company unless clearly stated. Learn more about how we select suppliers.